Take Me Out To The Ball Game
If you’ll travel for the game, Booking.com will get you there. From first pitch to final out, turn baseball love into a getaway with Major League Baseball. Sing it. Book it. Play ball.
Project Overview
Booking.com’s “Take Me Out to the Ball Game” MLB activation riffs on baseball’s most recognisable sing-along to turn fandom into travel intent. Building on its multi-year MLB partnership, the brand ran social-first content (including fan renditions during All-Star Week) and pushed a simple promise: wherever there’s baseball, there’s a great stay on Booking.com. The work ladders up to the broader “Friendly Rivalries” platform—playfully nudging fans to visit (and even enjoy) rival cities—while adding promotion mechanics like travel credits, game tickets, and an MLB-themed Booking.com room to make the trip feel “worth it.”
Inspired by this project?
Let's discuss how we can create something equally innovative for your brand.
Get in contact