Easy as Pie (Chart!)

Project Overview

Media buyers routinely dismissed TikTok for serious performance briefs, relegating the platform solely to brand awareness. Our challenge was cutting through this professional static: a saturated, skeptical audience deeply allergic to conventional B2B noise. The solution was self-evident: practice what we preach.

We used TikTok’s distinct energy to demonstrate its commercial capability. We targeted the most overused template in B2B marketing—the dull LinkedIn ‘talking head’ case study—and subverted it entirely. ‘TikTok Talking Heads’ became a playful, literal spokesperson delivering cold, undeniable performance statistics. This character-led campaign (played by Crea deployed across both LinkedIn and TikTok, maximizing the platform’s inherent creativity while focusing rigorously on measurable returns. We shifted perception, turning a perceived play space into a demonstrably productive performance asset.