Escape to the Shade
Morticia Addams needed a getaway. We made sure it was exquisite.
Project Overview
Booking.com needed to show its platform could satisfy any traveler. We found the perfect challenge: Morticia Addams. Teaming up with Netflix’s *Wednesday*, Gravity Road devised a campaign fronted by Catherine Zeta-Jones, transporting the Addams matriarch from her shadowy domain to stylish, aspirational escapes found on Booking.com.
This work was built directly inside the *Wednesday* universe. To ensure cultural credibility, we reunited key members of the original production team, from costume to cinematography, delivering the eerie elegance and offbeat wit fans demand.
The campaign successfully merges a colossal cultural IP with a global travel brand, creating genuine fan delight while demonstrating that Booking.com truly has whatever you’re booking for.
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