1 in 100 Million
From statistic to icon: 100 million people, 1000% engagement lift, and first Olympic medal for Team Refugee
Project Overview
The objective was to transform the paralyzing statistic of 100 million displaced people into a rallying cry for the Olympic Refugee Team at Paris ‘24. We reframed these athletes not as figures of pity, but as icons of extraordinary resilience, talent, and triumph.
We launched '1 in 100 Million' by unifying global supporters with the team’s first official emblem, an animated social film crafted by a Syrian refugee illustrator, and interactive Snap lenses. This culturally resonant strategy drove massive measurable impact.
The campaign generated 100 million impressions, fueled a 100% increase in search volume, and delivered a staggering 1,000% growth in team engagement between Tokyo and Paris. Crucially, this surge in support culminated in a history-making achievement: the team’s first-ever Olympic medal. We moved the needle from daunting scale to human resilience.
Technologies Used
Learn More
Results & Impact
100 million impressions globally
Media coverage across 50+ countries
114,000 campaign mentions
100 % increase in search volume
1,000 % increase in team engagement between Tokyo & Paris
263 % growth in followers
A unifying emblem and campaign assets spanning 90+ executions 1 in 100 Million
Inspired by this project?
Let's discuss how we can create something equally innovative for your brand.
Get in contact