Everything but the Diamond
The one thing that AI can't generate: a diamond
Jessica McCormack
Project Overview
Diamond jewellery brand Jessica McCormack is using Generative AI to reimagine the classic “ring reveal” for its bridal collection. Campaign films are 100% Gen AI (excluding diamonds), blending handcrafted pieces with surrealist, AI-generated worlds. Gravity Road was appointed Gen AI Agency of Record.
Technologies Used
AIPhotography
Results & Impact
Gravity Road appointed Gen AI Agency of Record for Jessica McCormack
Luxury-first campaign using 100% Gen AI environments (excluding the diamonds)
Positioned Jessica McCormack as a digital innovator in luxury jewellery alongside international expansion (NYC flagship, Harrods concession)
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