Choose Your Mode

Project Overview

We partnered Crocs and Minecraft to create "Choose Your Mode," transforming the footwear into the world’s first AR-enabled shoes. Using WebAR image recognition, the physical Croc became a controller, unlocking two immersive mini-games reflecting the dual modes of both brands.

Our global campaign launched with a hero film that delivered the highest engagement rate of any gaming social post that month. The subsequent AR experience, spanning platforms from Snap to WebAR, delivered unprecedented commercial lift, with the shoes selling out in record time vs any other Crocs collab.

The project generated 100 million impressions and 114,000 campaign mentions globally. Crucially, the campaign drove a 100% increase in search volume for the product and fueled 263% growth in follower numbers.